Mimito: Mood Journal & Diary

Marco Caldera · iOS

Mimito: Mood Journal & Diary

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Mimito: Mood Journal & Diary screenshot 1Mimito: Mood Journal & Diary screenshot 2Mimito: Mood Journal & Diary screenshot 3Mimito: Mood Journal & Diary screenshot 4Mimito: Mood Journal & Diary screenshot 5Mimito: Mood Journal & Diary screenshot 6Mimito: Mood Journal & Diary screenshot 7Mimito: Mood Journal & Diary screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Mimito: Mood Journal & Diary Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.9 (128)

Rating Distribution

4.9
★★★★★
128 reviews
5
0%
4
0%
3
3%
2
7%
1
90%

Top Countries

🇪🇸 ES🇮🇹 IT🇲🇽 MX
Reviews (3)
★★★★★Beans_Boi11/8/2023
Simply better

this app isn’t filled with unnecessary features, ads, and paywalls like other journal apps. it is simple and it works. i just wish there was a dark mode setting.

★★★★★Pleasantly Hopeful9/21/2023
I really liked this app until…

I really loved this app until iPad updated and I lost all my entries. I hope the developer will update the app so it will function on the new iPad version.

★★★★★Jjwhordanh12/13/2021
I highly recommend

This is the best app I have ever had. It lets me express my feelings without feeling judged. I can write however many prompts a day without stopping. there is no limit for however many words and you do not have to pay for a thing. it keeps track so you can log in with other devices and it saves you progress. I couldn’t give this app enough praise for rescuing me in my lowest of lows when I couldn’t talk to anyone and just needed to vent to get it out.

Version History (62)
3.14.74/23/2026
3.14.612/4/2025
3.14.511/30/2025
3.14.411/29/2025
3.14.311/22/2025
3.14.211/12/2025
3.14.111/11/2025
3.14.011/10/2025
3.13.211/1/2025
3.13.110/24/2025
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (11)
CADutchEnglishFrenchGermanItalianJapanesePortugueseRussianChineseSpanish
App Details

Mimito is a private, encrypted journal for mood tracking, gratitude, and daily reflection. Elegant, simple, and built for your mental wellness journey...

iOS App ID
1553430631
Content Rating
4+
Min OS
17
Size
53.4 MB
In-App Purchases
Yes
Publisher
Marco Caldera

In-App Purchases (2)

NamePriceType
Monthly$2.99Monthly
Annual$19.99Yearly