Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Milliman, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
How this app is rated a 5/5 on average I have absolutely no idea. This app is truly atrocious. It’s a web view, not native, which results in a lot of terrible UX and technical failure. The text auth doesn’t automatically fill on an iPhone, which is irritating to say the least. The biometric permission does not save (keeps asking you to allow it, seemingly every time?). The “save on this device” for 2fa also does not work. Trying to view your transaction history results in infinite loading with the only fix to kill the app. It’s impossible to decipher which fee is which on mobile, but that’s probably intended. Overall, terrible app. I’ll move my money at the earliest opportunity.
I’ve never had any issues and the App is easy to navigate and provides me all of the data I need. Great job!
This app is sooo close to outstanding. It looks and operates just like the full-featured website…except an important feature is missing—the transaction history! Until that is added it’s just a balance checker. Can’t see dividends, fees or which specific funds got deposited too. Suggestion: the recent contribution NEEDS reformatted to a 3 column display. It is difficult to read the amounts per date in a single column format. Abbreviate source to “Roth”, “Match”, “Before Tax”
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