Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ezana Habtegiorgiss · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cool idea but even if I leave it on for minutes at a time, no one ever joins.
Love ittttt!!!
I LOVE THIS APP! It’s such a great way to make new friends while stuck at home! I’ve already met some great people that I can’t wait to see once the semester starts in person again! Seriously, it’s awesome!
Milk lets you meet new students by matching you randomly with others on campus. When on campus, just click 'start' and get to talk to new people! no...