Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Robert Atherton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really enjoy the fact that I can upload my individual district maps onto a real satellite map and have them all appear on the map in their appropriate places. However, I really hate how it takes forever for all my layers to load onto the map. Also, I would love it if there was a way in which I could download my map as an image file. Other than those two things, this is a really great app which I would highly recommend!
Mien is a simple app which uses the device screen as a viewfinder to take a bearing, just like a prismatic compass. The app then draws this bearing on...