Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MidAmerica National Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Haven’t been able to log into my account for the last 4 months absolute garbage
App wont even open anymore!
This app is great when it actually works. Within the past week I have had to delete the app and download it again in order for it to even open. I constantly try to get on and the app will not load enough for it to even pull up the login screen.
Mobile banking allows you to complete financial transactions from the convenience of your mobile device: check balances, transfer funds, pay bills, lo...