Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cram Cards · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There's a few slides that have so many blanks you don't even know what they are asking, and some slides that ask "all of the following except" but don't give a list. Not very realistic to the boards.
Havig the iOS app around on my iPhone and iPad makes it impossible for me to have an excuse not to study for boards! I also highly suggest the Crack the NBDE Application for the Mac to simulate tests!
Study questions and formatting that makes reviewing learning and retaining new and reviewed information even easier and faster to prepare for the boards.
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