Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Appropo Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
DO NOT USE THIS APP!I downloaded this app to facilitate my loyalty points with MexiCali restaurants here in New Zealand. However because I own an iPad and not a smartphone, the app only works when connected to a network, for which my iPad requires WiFi. Nonetheless, the inefficient worker at MexiCali could have asked if I had a loyalty card or app before ringing up my food purchase, but did not. When I stated I had an app, he dismissed it and said I was suppose to present it before the purchase was rung up. How was I suppose to know this?? Whoever designed and developed this app did not think forwardly for those devices not always connected to a network and should have applied a component for offline status. As a result, I will stick to the physical loyalty card than ever using this app again. I will be deleting it from my device.
Mexicali Fresh brings something different to New Zealand. Our emphasis is California-style Mexican, the stuff we grew up on. Our food is the best yo...