Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MetService · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a decent app with a few features not in the Apple weather app, such as tides and laundry. But the advertising is soooo annoying. It gets in the way of what I really want to see. If there were a $4 in-app purchase to get an ad-free version, I’d take it.
Why do you need location permissions all the time for location based services; surely “while using the app” is sufficient. It’s creepy that Met Service checks my location 20x per day even when I’m not using the app. Otherwise the app is not bad. I don’t especially like the layout, but the information is very helpful and appreciated.
Extremely limited weather app compared to what’s available in the US. It would be nice to have more customizable controls on what is seen and more access to data like wind maps, tides, lightning. The radar map is extremely low detail and doesn’t even provide a location. It would be great to provide minute-casts with weather like Auckland in the winter. Also the video plays through the ringer volume which is just bad programming.
MetService NZ Weather Features include: - Morning, afternoon, evening and overnight icons, set by our meteorologists, to help you plan your day - Se...