Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Raz Wasserstein · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
With all the great childcare communications apps out there, it’s a pity this app has such poor user interface and user experience. There seems to be little to no investment behind the development and improvement of this app
Too basic with software bugs and logic errors which are easily fixable. I gave 2 stars because it does the bare minimum but is NOT pleasant to use, irritating and not intuitive. Urgently it needs an upgrade…
Metro Kids Schools innovative App that enables teachers, directors and administrators to document and share photos, messages, videos, newsletters, eve...