Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Full Fat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One-Dimensional with nothing to really work toward. “Beat” the game in ten minutes by macing out my zombies. Each level finishes in seconds now. No real point in continuing. There is nothing to work towards and the game is super basic anyway. Surprised this made it out of beta. At least no ads, I guess……🤷♂️
YOU are the zombie apocalypse, and must destroy the city to feast on the living! Merge your zombies together to create more powerful units. Attack th...