Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steve Cantrell · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Listened to Merf growing up. Listen to them today. They do a very great job with today’s top hits. And play all the great music from the 80s, 90s, y2k to today! Just as they say they do. All their Dj”s are very fun to listen to. Great personalities! I really enjoy the conversations between Rocco and his news people Tom, and/or Ally when Tom is not there. And Ally is the bubbly voice from morning till afternoon. Then it’s Matt to take you home!!! All super good! My favorite station!!!
Welcome to Merf Radio – All Your Favorites from the 80s, 90s, 2K, and Today! Merf Radio is the heritage station you’ve grown up with, now reimagined...