Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SIA ATOM Tech · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Been trying to download the app for a few minutes. Finally succeeded only for it to claim it doesn’t support my American number. Waste of time and pointless for transport if not all numbers work.
I was trying for 10 minutes to end my ride. First it has me in the wrong parking location by a mere 2 meters and was still not ending the ride. I had to get on the bike and go around the block and try again several times. The experience overall was pretty bad. Also why is this not more like Uber that allows you to park almost anywhere outside of certain zones.
Mercury is the largest bike sharing company in Greece, with thousands of bikes all over the country. After downloading our app and singing up, just sc...