Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mer Norway AS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Their backend/server operates quite poorly, apparently, because we couldn’t start the charging process from application. Trying to do so via SMS didn’t work either. We couldn’t even get the list of nearest Mer charging stations, only one of many attempts would work. We very lucky to have a Fortum charging station in 5 minutes drive, and their service works reliably, otherwise we would be in a serious trouble, as we had about 10% battery left. You just can’t rely on a service like that.
Mer Connect gives you access to Mer's nationwide charging network in Norway. With over 800 Rapid and Ultra Rapid Chargers throughout Norway, Mer makes...