Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aidan Wise · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Melo is an incredible app to keep concert memories alive forever!
Been using this app for weeks and love it. The devs are good about updating it regularly and it’s awesome. Great way to keep track of everything i attend
I always forget all the concerts I go to, not with Melo!!! It’s an amazing app with so many great features. The creator of this app really knows what he/she is doing.
Melo is where your concerts live forever. Track every show you've been to — and every one you're going to — in one beautiful place. Score the night,...