Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yanling Wang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a handy tool to have when larger keys are needed. It has a glaring omission, though, and that is the keys are alphabetical and almost everybody is used to a qwerty layout which would match the existing keyboard. What were they thinking? This is a real inconvenience and needs to be fixed. As it is, the big keys are nice, but hunting for the keys negates the usefulness for most of us.
A custom large-format keyboard for iOS designed to improve accessibility for users with fine motor difficulties. Each key is approximately 40% larger...