Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the station via fm but there is just too many commercials on this app. I feel like there’s more commercials and ads than the good music they play. Still a good station to listen to.
I love this radio station. They play all the music I grew up with, great interface when I'm in my car it syncs up with my Bluetooth seamlessly and sounds great. Also like that I can buy the songs I hear that I like when they play.
The only time I listen to the radio is in the car, this is why I'm more than glad I found out my favorite oldies station has an app. Take it on the go, this is perfect. Plus it let's you know which songs are playing, this why you start shaping up your own playlist of your fave oldies artist.
Mega 97-9 Old School