Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nishith Sekhar Revappala · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I liked it, it would be nice to have pictures to visualize. I was looking at this app to buy it and without even clicking on it it took me to their page and was trying to charge me, I had to close the app cause it wouldn’t even let me go back.
Mnemonics are the key to learning especially when you are at the early stage of your healthcare education career. Many of them are funny yet so import...
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