Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matt Pallansch · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great price and simple to use. However, it doesn’t fit my needs. When using “inches”, fractions are not included. For example, the app will display 1.75”. I need the app to show dimensions as 1 3/4” for standard measurement.
Good idea! I like the ability to combine different measures and then convert the results on the fly.
This app is a huge time saver. There is a boat load of conversions you have access to with ease. Definitely going to recommend this app to a few of my colleagues. Not to mention, it looks great!
MeasuresCalc makes unit math fast, accurate, and easy. Add, subtract, multiply, and convert across multiple unit types—then view results in the unit y...