Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Metropolitan Electricity Authority · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The old MEA app used to work fine for many years and made paying for multiple electric bills easy. The new app may look more flashy and colorful but it lost its functionality and the user interface is not intuitive. It won’t let you see all your electric bills summary in one page anymore. Even when logged on, my multiple electric bills I added again don’t show up at all and it also won’t let me add them again…. Now I can’t see any of my electric bills… please just bring back the old app, it was working fine and well. Now nothing works in this new version.
This new version is a half baked app that should stayed in beta. The update is actually a total rework of was a pretty polished app. It is a step back in my opinion. While the app allows you to choose English as interface app, the login screen defaults back to Thai with language option greyed out. Once you overcome this obstacle you can see your usage trend both in units and cost. The previous app allowed you to compare both to last year usage and cost. Which I thought was pretty useful. Apparently the developer deemed that information excessive and this was done away with. I can’t comment on Thai version but the English version needs some further work. In fact I would not mind if the MEA reverted to the previous version. If ain’t broken don’t fixed is a pretty good rule to go by. If the app will be reworked let me make a suggestion borrowed from my old utility company which used to include average monthly temperature along with usage to better gauge if unusual flutter due to unusual high:low temperature.
Used to work well - latest version broke credit card payments. Goes thru until need to type in PIN number from the bank and then… the next/ proceed button is missing so cannot advance and complete payment. Hope can be addressed soon.
MEA Smart Life Application สำหรับตรวจสอบค่าใช้ไฟฟ้า โดยสามารถตรวจสอบวันที่จดเลขอ่านค่าไฟฟ้า ตรวจสอบค่าไฟฟ้า วันที่ครบกำหนด โดยมีฟังก์ชันการทำงานดังนี้...