Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Middlesex University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Always logging me out, cannot log in and have to uninstall then reinstall for it to work. This happens once every week.
This app is not finished. I can’t even connect within 15 minutes and pages do not load completely. Clunky is the understatement of the year for this app. If the cost of this app wasn’t buried somewhere in the student fees then there would be outrage and requests for refunds would be swarming around like bees.
MDX My Learning mobile app can be used to access My Learning on your mobile device independently or in conjunction with the MDX app. You can use the...