Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗McMaster University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using the paper version of this handbook for the past couple of years and was excited when the digital app came out. I have found it to be very helpful, especially on call, and went teaching medical students. It's nice to have this information in an easy to access format. I haven't been able to find a similar app in this price range that has the same sort of information. Thanks!
I have RELIED on this book since medical school! It is a fantastic resource for quick reference and summarizes topics beautifully. This used to be a small purple book that I used to keep in my bag at all times. I am SO happy that it is now available in an app on my phone! I am now a graduating family medicine resident and this resource is still my go-to reference for anything from DSM criteria to differential diagnoses and treatment algorithms for most psychiatric complaints. Cannot recommend this app enough!
Just bought this after attending a conference. Quite disappointed. Most of the info is quite basic and the organization and layout of the app is quite higgledy pigeldy. It could certainly do with a re-work and some input from experienced clinicians.
The McMaster Psychiatry Handbook app is a concise clinical reference for physicians, medical students, nurses, social workers, occupational therapists...