Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app the only thing is the majority of the time when it has the name of the song the picture if the al in never matches it's always someone else's album!! Also it would be great if u could close it out and still have music playing. And lastly if it didn't take a minute or so for the artist and song name etc to change when a new song started playing. Other than this is a great app I can't wait to use it at work.
Finally I can listen to my fav radio station on the way to class & at work! :)
Glad they made an app for my fav radio station!
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