Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MassMutual · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just downloaded the app and found it intuitive and easy to use. I did not have to search for anything, it was all at my fingertips!
App has been available for years yet doesn’t support landscape mode on iPad which is ludicrous. Please bring it forward to the current standard of being able to flip and format in portrait or landscape mode so those who use iPads with keyboards and for other reasons, don’t have to login via a web browser.
I have used this app for years, and the recent update is a serious downgrade. I never get the option to log in with Face ID anymore. Every time I log in, it is turned off. Then I enable it again and it isn’t available the next time. I have to log in with email and password, which isn’t a huge deal except it takes several minutes to log in. It usually takes long enough that I just pull out my laptop, open a browser, go to the website, and login that way. Usually by the time I’ve done all of that, my app is still not done with the login process. The app has some nice aesthetic improvements, but overall, has taken a huge step backwards. I don’t care how nice the app looks if I can’t even log in to see it.
Download the MassMutual app to manage your life insurance and retirement account details in one place and on-the-go: you can handle payments, review b...