Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Volunteer Marine Rescue NSW · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used the previous version and thought it was great. Went out today and it prompted me to update so I did. After having to go through all the registration details again, trying to log a trip was not as easy as previously. Also after a couple of hours on the water my phone went into low power mode, it had killed my battery with the usual tracking mode. Bring back the old version.
It’s difficult to select locations: 1. The ‘select’ button using map pin drop button appears under/below the keyboard so impossible to select this option 2. If after much fiddling you are able to get a pin drop, it doesn’t identify to correct location (eg said Nelson Bay instead of Soldier's Point) 3. Typing the location doesn’t get you anywhere. There’s no ‘done’ or ‘search’ button to enter what you’ve typed At best you end up selecting any location that pops up so you can log on. I also had problems registering my canoe into the app in the first place as these don’t have rego numbers (don’t know if this has been fixed). The reminder if your overdue is helpful. TIA
I’ve used the app a handful of times and find it frustrating. The last time I logged on I elected Pittwater as the destination from my history. Marine Rescue immediately contacted me to say the lat and long was actually Bermagui. I explained that it’s the app that’s at fault as the app supplies the lat/long when the user types in or selects from the map the destination. Another problem is that the option to choose from map is at the end of my (destination) history and as this is now a long list sits under the keyboard of the iPhone and can’t be accessed. The transit box is ghosted but for the new user or unaware appears as if it’s already ticked. Hats off to Marine Rescue for always phoning to clarify with us when information is unclear but the app really needs rectifying for both MR and users’ sake.
Disclaimer: Continued use of GPS running in the background can dramatically decrease battery life. The Marine Rescue App is a must have for all NSW b...