Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marietta Daily Journal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
E edition works well, easy to read and the the bonus page is nice. There are only two problems with the e edition; I have to copy and print the crossword and the sudoku puzzles. The second problem is a bit more frustrating; every so often I have have to sign in with my password and that irritates me because I usually have to look up my ID and password before I have enjoy my coffee and paper ( that’s too much work before breakfast). Also, since we’re on the subject, the paper version of this newspaper doesn’t show up in my mailbox in the afternoon as promised. I have a feeling that the MDJ is counting on the idea that I will not miss the hard copy of the paper after a while and the MDJ will save printing and postal costs. If that is the intent of the MDJ you should just announce that intention. I do love the hard copy of paper especially for the crossword puzzle and sudoku. Also the newspaper comes in handy from time to time for various other things (If you would like a list of uses for yesterday’s hard copy I will be happy to supply it). Be that as it may, I do think Marietta would be a poorer city without the MDJ, E edition or hard copy. Thank you Bennett Frye
I grew up in Marietta and although I live in South Carolina now, Marietta is still important to me. I enjoy the local news but wish there were more “lifestyle” or social news. Marietta is still a small town at heart and I don’t need to read about national news or elections..there is enough of that on tv. I read the MDJ to get the local goings on.
I enjoy keeping up with the strong local/community news coverage that the MDJ provides, in addition to predominant national news stories. As a retired employee of the county school district, I have been concerned/disappointed over the years by your seemingly biased coverage of city vs. county school news; that is, the paper’s positive spin on all things that MCS does, combined with the negative tone toward whatever CCSD tries to accomplish. Since both organizations are in the same business that is so critical to our community and so important to our residents (and those seeking to move here), I would encourage you to strive continually for balance in your coverage of the local school districts. Call them out (both) when needed, but accentuate the positive (for both) programs and efforts to educate students and support teachers. As the news source for our county, I believe it is in your best interest to do so. Thanks for listening! Sincerely, Brian Boham
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| Name | Price | Type |
|---|---|---|
| MDJ Monthly Subscription | $13.99 | Monthly |
| MDJ Annual Subscription | $99.99 | Yearly |