Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The University of Michigan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Easy to use and current.
Installed the MAQ12 Anticoagulation program (who came up with that name?) on my iPhone and find it to be a quick and easy App to help determine if a patient with non-valvular atrial fibrillation requires anticoagulation based on the Cha2DS2-VASc score. Attractive responsive graphical interface (Apple Watch version in the works?) Includes risk of bleed assessment and dosing for warfarin too. Would be nice to add the newer anticoagulants and help with reversing these agents.
Nicely designed modern interface with very useful tools and resources.
This mobile app provides healthcare practitioners with an up-to-date, easy-to-use resource for managing anticoagulation patients more safely and effec...