Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kimberly Smee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ap if so informative and has actual time new items and a very comprehensive calendar covering local events. A very professional local community service. D
Local journalism at its best - timely, objective, factual, independent, trustworthy. We are so lucky to have Kim and her team keeping us informed about issues that matter to the locals on the Northern Beaches.
Such a huge effort by a small team. With the demise of print news, we need to keep up with the Northern Beaches happenings. The Observer does just that and the App is another great step.
Manly Observer is an app providing timely news and community information for residents and visitors to Sydney’s Northern Beaches, with a hyper-focus o...