Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joerg Holz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is great when it is working. However, the island of Mallorca disappears showing only the ocean. I then have to delete the app and reinstall everything. Quite frustrating. There must be some sort of bug that hasn’t been worked out.
Customisable offline map from Openstreetmap with contour lines in which even the smallest paths and trails are shown. POIs are grouped into categorie...