Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Janine Toole · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I bought several of these educational apps. This one is so specific that students are having a hard time answering the questions correctly and so am I. It's very disheartening to get xxxxxxxxx so many x's in a row because the app is full of 'gotcha' answers. This was an expensive bundle to have so many glitches in it. My kids don't want to play this one at all now, because it makes them feel dumb. Pretty disappointing- try having an unfamiliar adult play it and see if they can get it in one go. If an adult can't a kid will struggle too- it's not a teaching moment if the questions and answers are inconsistent. Ugh.
Great app. Really enjoy the feature of "unlocking" to get to the next level. It keeps the students motivated.
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