Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Macalester College · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So great to have resources I need as the school is about to kick off. The orientation schedule and packing list were amazing!!
I really appreciate having the building hours, events and food options listed in one place. Super helpful when planning the day.
Kudos to the development team. MacNav is a great resource— very easy to use!
MacNav is the official student app for Macalester College! Designed based on feedback from Macalester students and student government, MacNav’s purpos...