Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MATTHIEU ANTOINE SCHMITT · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The good news, Machu Pichu itself never changes. The bad news is the routes change and even get subdivided so you don’t get the best view of everything the app tells you about (regardless of route chosen). The application uses GPS to ping you when you get near though and also has a map with you shown on it. We toured the site with the app after a guide blew us off and we were impressed with the detailed explanations and the ability to figure out what to play when. The AI voice got very old. A good narrator would make the experience better, but then I guess the app would be larger…
Embark on an immersive journey through the heart of the ancient Inca civilization at Machu Picchu! This immersive audio guide will transport you back...