Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lyra Health, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I bounced around for a number of years struggling to find a therapist I could connect with interpersonally, while my mental health symptoms grew. Long wait times for anyone that had any availability at all only to be disappointed in the treatment. Finally found good care by paying out of pocket but had to end early because I couldn’t afford the $300 cost every week. With Lyra I was able to book an appointment from the app, with a recommended provider within 24 hours….literally the next morning I was in treatment, learning skills that I could use immediately. The exercises in between sessions were my favorite part, so I could continue practicing what I learned. Lyra did all of the work to make it easy for me to get help that worked for me. Mental health treatment is extremely personal but I felt like my provider really understood me and gave me the right tools to get better. Today, I’m showing up better for my family, friends and work. Can’t thank my employer enough for offering this program and highly recommend to anyone that has the opportunity to try it for themselves.
Whether you're coping with sadness or anxiety, a loss in your family, stress at work, living in a new country or raising your kids, Lyra can get you b...