Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pearl Crescent · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I cannot recommend this enough. I must add that I don’t recommend you to be on your phone all day, as it is much more beneficial to read books instead of staring at blue light screens. However, and with that being said, it is an incredible blessing to have this commentary at my fingertips wherever I go. Thank you!!!!!!!
Martin Luther’s commentary on the book of Galatians in an easy-to-use app (abridged American English translation by Theodore Graebner). The original...