Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Philips Electronics North America Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ever since the iOS update to 18.3.2, It displays a message “You cannot scan with Lumify while device is charging. Disconnect the device from the charger to continue”. But after disconnecting from the charger, the app stops working as soon as it drops below 100% battery, which doesn’t allow for much run time. This needs to be fixed, pronto. The only iPads it will work on now are ones that have automatic updates turned off and have not yet hit 18. Once an iPad updates, there’s no way to roll it back.
I was told by a sales person at Phillips this update will allow lumify probes to work on the new iPad with usbC and not need the power module. The new app still doesn’t work and the resolution still appears bulky, like it was formatted for an iPhone and not the iPad. Looks like I need to buy another android tablet. And customer service is painful, requested me to setup a corporate account including banking information before they would connect me to actual support staff 🙄
The Lumify mobile app is intended to be used only by trained clinicians and operates as an ultrasound device only when paired with the Philips Lumify...