Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Survival Games Production · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Download game, tap on app to open. An ad before anything else, yep, no opening for the game, no game logo, nothing. Finally get to game Home Screen and a third of the screen is a banner ad, select play game then select a level(more banner ads.) finally get to the game and it shows your character yawning and you can’t play at this point. I accidentally tapped on a banner ad that took me to my web browser. I went back to the game and, guess what… that’s right I had to watch an ad. Except I didn’t have too. By the end of the ad I went to my Home Screen and deleted the game.
Probably would be good, but every two seconds isn’t I can’t even enjoy the game. Just take it out of marketplace would be nice.
Nothing but ads don’t play
Experience the thrill of chopping trees, hauling logs, and managing your own logging business. Use powerful tools and machinery to clear forests, proc...
| Name | Price | Type |
|---|---|---|
| Remove_Ads | $3.99 | One-time |
| Unlock_All_Levels | $6.99 | One-time |