Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MastrAPI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Half the questions on the test are cut off. They are usually the right answer but one is unable to figure it out due to lack of a complete answer. Disappointing. There are better free resources out there. Don’t waste your money.
The questions asked do not have any line breaks for paragraphs, and don’t have formatting for ordered/unordered lists. It makes some questions much harder to read than if some basic minor formatting was applied.
That was an easy transition!
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