Lox Club - Jewish Dating App

I loved the app at first, I paid for a full year promotionally discounted membership cause they offered it. Then a few weeks later i paid for an add on for 1 month LOX+ (which they have it on auto pay/renew monthly since i can see my likes). All was good until i canceled the add on. That action wiped out my yearly pre paid membership. I reached out to support to no response. I paid for a yearly service that i only got for 1-2 months. Now the app is trying to charge me 5x the price of the yearly promotional membership i had already paid for. I hate to think that all this is intentional .. if support responded i would think otherwise. Take it with a grain of salt but it might be a sales TRAP.

The kind of people on this app are such stereotypes it seems like Lox App made a bunch of fake profiles embodying what they thing a future mother-in-law would want. All the men work in finance - venture capital, hedge funds, investing, banking - or are some other “work hard play hard” bro. The model means that in order to even see the matches, you first have to commit to at least three months of payment. Huge scam to take your money and then give you terrible quality. Not only that, but they limit the number of profiles you see daily, so they’re really trying to pressure you into being a paying subscriber longer in the hopes that maybe you just haven’t seen an awesome person yet but tomorrow you will! They clearly don’t have great market penetration because even with the limited number of profiles they’ll let me see and even though I live in the large and very Jewish city of New York, I’m still getting shown people who live in Miami, LA, Chicago, and many other places that are not anywhere near where I live. I’ve written to customer support to ask for my money back but in true online dating app fashion, they’ve ghosted me.

I’ve never written a review of an app before. I do hope the app’s creators take the criticism to heart because I think it is a cool idea and has potential. As it is right now, the app is essentially a scam. You’re told it’s “exclusive,” that there’s a “long waitlist,” and that only “20%” of applicants are accepted.” This is effective marketing, actually - the aura of “exclusivity” makes you more likely to pay fees once you’re finally “accepted.” It is of course against their interest to deny anyone, because if they “accept” you, you must pay to use it. An app like this is only going to spread through word of mouth among Jewish circles, and I don’t know why anyone would recommend it to a friend right now. It is clearly not just for people with high standards - that becomes evident quickly. They limit the swipes you get then charge you for more (I guess it’s small, but still insane). In a vacuum, the app interface itself is pretty low quality and worse than any other dating app I’ve seen. The only novel feature, the matchmaker, is unresponsive and acts like they don’t want to help. I get that offering a free trial might expose the fallacy of “exclusivity,” but securing people’s short term payments does not outweigh the drawbacks of forcing people to pay for a service that just isn’t worth paying for at all. As it is right now, I don’t see this app lasting very long. Time to get back to the drawing board.