Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anastasia Gurova · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The recipes and articles in this app are amazing. I strive to learn them all. But I don’t depend on the meal planner in the app. I don’t know why this happens but it doesn’t populate any meals for me after I put in my information. If I move to the next day, this days meal plan erases. I don’t know if this is a glitch or what.
This app is great, so many useful and tasty recipes, the photos just make me want to eat my phone :)
This is an amazing app for a Vegan and Keto recipes. I am now able to eat healthy and stay fit using this app. I also get new recipes every week.
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