Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nikolai Chepizhenko · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not only did this app skip SEVERAL instances of recurring morning alarms that I DID SET, it also randomly went off at extremely inconvenient times (12am, 5am, and 9pm to name a few) which I didn’t set an alarms for. Also the puzzles are way too easy, especially the math ones (one was literally 6+3), and they don’t advance the difficulty at all.
Perfect
Excellent
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