Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Visual IT Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good clear map but the routefinder says that it can't find routes. Sometimes it does display the route on the map, sometimes not. The instructions for use don't seem to match what I see on the screen. If it did work as advertised it would be a really useful app. Have now abandoned this after finding that it is not being updated as bus routes change. Aug 2017
This seems very good for the area it covers but fails to reach where 4,000,000 Londoners live! OK, I know the buses near my home but not those near yours, so I can't use it to get to you.
This just got a whole lot better with the latest update which includes live departures and a much larger map. I didn't use the buses in London until I got this. Very simple to use and works well.
Now travelling by bus in London has never been easier! ● Fast, simple and intuitive to use. ● Works anywhere, including on a plane, underground and...