Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michele Picaro · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This would be worth a lot more if it actually worked. It crashes on startup almost every time; but that’s not the worst of it. When plugging in an HDMI cable, the iPad screen resizes so that the start stop controls are no longer accessible. The screen locks in that position rendering the whole thing useless. There doesn’t appear to be any type of workaround for that …….. nor should there have to be. This is a good idea for software that is needed in this area of live performance but MUCH work needs to be done. I’m done wasting my time with it. Good luck guys!
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