Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Linen Mobile, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To put it simply, Linen is awesome. It provides easy direct access to Compound DeFi to earn interest on deposits without having to deal with all the complexities that it usually involves. Fortunately I was able to get in after briefly joining the wait list but I hope people can be patient and revisit Linen when they reopen to the public in the future.
Got referred and downloaded via a recommendation from a friend of mine. So far the app seems to be easy to set up and navigate. Deposited some money into my Linen account, which was pretty easy and straightforward. Excited to see my cash earning interest right away and looking forward to earning some extra cash.
UPDATE (Nov. 26, 2019) Bummed. I received an email today from the Linen App team, stating: “Congratulations, there! You've been approved! Now you can add funds and start earning.” A short while later, I received a follow-up email, essentially stating “just kidding, haha, you still have to wait.” Here’s the actual body text of that second email: “Please disregard our previous email as we were testing our new email notification system and sent emails to wrong people. Things happen when we move fast ;). Linen App is invite-only now and we are moving certain participants off the waitlist. Apologies for the mix up.” I’m docking one star for a disappointing first impression. But I’m hopeful the Linen App team will do better in the future. ORIGINAL REVIEW Love the idea of giving more people access to higher-interest-earning platforms like Compound while minimizing their risk and lowering the barriers to entry. It’s also great to see Linen working with top-notch partners like Wyre. I’m eager to take Linen for a spin once I get moved off the waitlist. Best wishes to the team as they move forward and build the community!
Linen Wallet users are protected by the Safe technology used by large crypto holders. Over $35 billion in crypto assets is stored in Safe blockchain a...