Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lightspeed Commerce Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The idea is solid and it does show the customer a nice summary of their purchase. But without the option to have the customer sign for their credit card receipt, it loses a lot of utility. I can’t get my head around what Lightspeed sees as the flow. So the merchant is looking at one iPad while the customer is looking at the display iPad. Then, at the end of the purchase flow, the merchant then has to hand the customer their iPad so the customer can sign and the customer has two iPads in front of them now? As a customer, I’d wonder, “Why can’t I just use the iPad I’ve been looking at to complete this purchase?” I don’t get it either.
Lightspeed’s Customer Facing Display (CFD) is the simplest way to ensure you and your customers are always on the same page. Preview transaction summa...