Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chris Henderson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Life shapes have become my go-to tools in leadership and this app makes for a great resource when I can't remember a word or want to refresh on a detail.
Oh my goodness. This is so helpful---it's so convenient to have this available. While LifeShapes have always been, by definition, memorable, this makes them portable. I often find it necessary to quickly review the main points/summary of a shape and this makes that possible. Thank you, Chris, I appreciate the work you put into this!
If you need a refresher in a shape or its shadow this is the way to go! Appropriate scripture references to help when looking for support to a personal story!
LifeShapes is a collection of shapes with each shape representing a teaching of Jesus or principle from his life that serve as the foundation of a Dis...