Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andreas Skorczyk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For those who use the JW Library app on more than one device, JWLM is an amazingly helpful tool. I no longer have to limit myself to using one device as my primary one — the only one where I add notes, highlights, etc. — and then pushing those changes to my other devices. Instead, I can add these to either my iPhone or my iPad, confident that once I merge the changes through JWLM and restore that backup to the devices, every device will have everything. Thank you, Brother Skorczyk!
You know the problem: You study with JW Library® on different devices - and in the end, you have two versions, that you can’t easily combine anymore....