Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Exam Prep OU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The answers were incredibly obvious because it uses terms like “solely” and “only”, and the longer the answer narrative was, it was typically the correct answer 90% of the time. I’ve also done over 200 questions so far and not one has been selected multiple options which is a key feature of the exam. I would NOT use this as a main study source. Really unfortunate that I paid for this because I was so excited at the amount of questions offered.
I took my exam a few weeks ago, and I found that some of the questions on the test were similar to the ones I practiced with on this app. I wouldn’t recommend using it as your only study resource, but it’s definitely helpful for extra practice and reinforcing what you’ve learned.
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