Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LEDUNIA LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is supposed to be a virtual phone number app, which means I can register everything online and get activated but no, once you’re done registering it tells you to visit telecom offices or their appointed agent with an ID to get my number activated, how am I gonna do that when I’m outside kenya?
I’m not one who preferred making international calls over texting. The technology available hasn’t quite made that experience worth my while (whether it was because of quality connectivity, limited or costly data for my people in the motherland, et al.) there was always a good excuse to not call. So texting was it for me! So for the past decade and a half since I moved abroad, making calls was something I reserved for emergencies or some other rare occasion, not the norm. LeDunia changed that for me. I have made more calls to 🇰🇪, to more people and for longer chats, all in the past couple of months than had done so in the past +5 years put together. (That’s how bad my calling habits were 🙈) “Are you here in Kenya?” has been the usual question within the first few words spoken by those I’ve surprised with a call. They see a local line in the incoming calls screen and when it’s my voice that they hear in clarity of the connection, it takes a couple of minutes for me to convince them I’m really not there, it’s Ledunia doing it’s magic. Ledunia got me talking, again. Love it 👌🏽
Wow! I didn't think I could get mobile money, text and call at Kenyan rates from the US. What's even more is that I can even call my grandmother with her Kabambe/Mulika mwizi (feature phone). No more Whatsapp, Rebtel, Keku or Boss calls that are always dropping. You can't imagine that my cucu (grandmother) calls me from ushago (up country) anytime she likes. Not like with other apps where I'm the one who is always calling. I love my TelKom Kenya number and the T-Kash mobile money! Thank you LeDunia! My Kenyan friends and family now have no excuse as to why they never call or text me.
Stop carrying around multiple phones and sim cards. Move your phone service from supported providers into the app. Use it from anywhere you have a wif...