Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Melanie Tomaschko · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For starters, my answer that I got would be let’s say 21, then the app says it like 30. So then I read the instructions and it says that the answer is 21, so then I get really confused. Also, you would want to get to the next question and then an ad pops up out of nowhere like I was about to finish typing in the answer and an ad pops up. They need to fix this or else I will never use this app ever again.
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