Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ITWORX Education · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Okay, first off I’m not able to do anything on the title page. Can’t login, can’t create an account, can’t link anything. Secondly, I’ve been trying to figure out literally any of this Macmillan learning stuff for my course and failing. I bought the ebook through my school for $75 expecting it to come with access to the “adaptive quizzing.” Spoiler: it doesn’t. Clearly. So I figured I could go to Macmillan learning’s website to buy it there. I’m not above purchasing extra study tools. Can’t buy it directly as a student, your instructor has to have an account first. You’re throwing away money by gatekeeping access that I’m WILLING TO PAY FOR. Could I make my own study tests? Of course I can. I was a teacher for years, that’s my bread and butter. But when I’ve got an 8-week course that I’ve got to pass, I’d rather pay someone else who’s already done the work. Fix your app. Fix your system. Add more transparency. The only good thing so far is the book itself, and it’s not worth $75 for 180 days of access.
Learning Curve is a comprehensive App that allows Trainees to PLAN, TRACK and MANAGE their training smoothly. With its advanced features, it facilitat...