Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ali Umer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I only went through the “alphabet” lesson, but it left much to be desired. The letters were read by a computer voice that did not provide the correct Zulu pronunciations for eg c or ng. Worse — it read out the individual letters when it came to digraphs like ng or ph. The existence of an alphabet quiz testing me on whether “b is b” is also ridiculous. At that point I gave up on this app. Beyond this, it showed me an ad pretty much anytime I clicked on anything :/ I wouldn’t have minded as much if I felt like I had been given a chance to learn something meaningful in between, but it just seemed ridiculous
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| Name | Price | Type |
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| Zulu | $2.99 | One-time |
| Zulu | $4.99 | One-time |
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| Zulu (Weekly) | $7.99 | Weekly |
| Zulu | $8.99 | One-time |
| Zulu (Monthly) | $12.99 | Monthly |
| Zulu (Annual) | $34.99 | Yearly |
| Zulu | $59.99 | One-time |